Countless screenplays, treatments, and old studio projects gather dust in warehouses, stuck in what Hollywood executives call “development hell.” Many producers and filmmakers have started to reach into this trove of never-produced and undervalued content -- as well as neglected “library” IP in need of a refresh – in search of new creative opportunities. This panel will explore the process of how these companies identify and source abandoned projects and library IP ripe for reinvention for new digital platforms and then find creators with a vision for reimagining them. The panel will be led by executives and filmmakers from Adaptive Studios, the company behind the revival of HBO’s Project Greenlight, The Runner for Verizon’s go90 mobile app (which began life as a failed ABC pilot), and the feature film Coin Heist for Netflix, based on a never produced Miramax screenplay; and Blue Ribbon Content, the studio-within-a-studio responsible for bringing Warner Bros’ assets into the digital realm, including Now We’re Talking for go90, Justice League: Gods and Monsters Chronicles for Machinima and Vixen for CW Seed.