The aim of this presentation is to give a comprehensive and general understanding of the musical market landscape in Mainland China. Following a tumultuous history of copyright evolution, China has finally become one of the major players in the music industry. With a population of 1,4 billion people and almost 700 million internet users China has become the next music industry's untapped goldmine. This presentation will outline the current status of IP protection, the major industry players and the main sources of revenues.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.