Can Content Industries Rely On The Chinese Music Market?

Date TBA


Alessandro Pavanello


The aim of this presentation is to give a comprehensive and general understanding of the musical market landscape in Mainland China. Following a tumultuous history of copyright evolution, China has finally become one of the major players in the music industry. With a population of 1,4 billion people and almost 700 million internet users China has become the next music industry's untapped goldmine. This presentation will outline the current status of IP protection, the major industry players and the main sources of revenues.

Primary Access: Music Badge, Platinum Badge, Artist Wristband
Secondary Access: Film Badge, Interactive Badge
Format: Talk20s
Event Type: Session
Level: Intermediate