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I’m Lovin’ It: Music and McDonald’s

Throughout the decades, music has been a part of the McDonald’s DNA, from the “I’m Lovin’ It” riff to the brand’s current campaign featuring Iron and Wine’s cover of Cyndi Lauper’s iconic “Time After Time.” McDonald’s understands the importance of music to its brand. To remain relevant and authentic in the moment, McDonald’s is always looking for the right music and the right artist. Now with a new advertising agency by its side, We Are Unlimited, McDonald’s will keep music front and center. The speakers will discuss the creative process, from the ground up, and examine how a brand like McDonald’s brings music into its world—and how recording artists and musicians can be a part of that world. 

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Bonny Dolan

Comma Music

Jon Ellis

We Are Unlimited

Tucker Halpern

Sofi Tukker

John Hansa

We Are Unlimited

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Music Industry

Level:

Intermediate