The Rise Of Real-Time, And What It Means For Brands

Mar 13, 2017

3:30pm – 4:30pm CT

Trending news feeds and real-time data have dominated the media landscape in recent years, but live video has taken it to a whole new level. It's eliminated room for error and ushered in a new era of authenticity, changing the way brands and publishers interact with consumers. It's also ushered in a lot of questions, like what is the protocol for creating live branded campaigns? How do you balance raw, in the moment spontaneity with upholding a polished, protected brand image? How do you monetize? And how can fashion brands compete and stay compelling amidst viral live stunts and live-streamed events? In this panel, we'll discuss successful live campaigns from both a brand and advertiser perspective and the brand-building power of live video, real-time content, and distributed media.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Emily Culp
photo of Lori Erlich
Lori Erlich

IT Cosmetics

photo of Jessica Novak
Jessica Novak

The Zoe Report

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