Lori Erlich

Lori Erlich heads up the social media department at IT Cosmetics, one of the beauty industry's fastest-growing brands. Prior to joining IT in 2015, Lori oversaw social, content and communications for Luxury Brand Partners (Oribe Hair Care, R+Co, Smith&Cult and V76 by Vaughn). Lori began her career in the editorial world, writing and editing for various publications, including People, Child and American Salon.