The Future of Direct to Consumer/OTT

Mar 11, 2017 | 9:30am – 10:30am CT
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Kenny Gersh


Jarred Kennedy

Riot Games

Michelle Wilson


Renee Young


Direct to consumer services are becoming a major strategy for content creators looking to directly reach their consumers with the programming they want, anytime, anywhere, on the device of their choice. As consumer habits shift, brands are constantly looking to navigate today’s vast media landscape and determine the right strategy for their valuable programming. How are major brands going to reach consumers over the next decade through direct to consumer services, while still satisfying a fan base that craves content on traditional television? How will OTT business models fit into a company’s content ecosystem as the digital landscape continues to evolve? How will brands monetize their services in new ways? How will company’s approach international expansion?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports