Live social video is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone, at any time, around the world. The premium placed on immediacy continues to grow, and as it becomes easier to access content, more brands and platforms are incorporating live video into their content ecosystems. Learn about the best practices for brands, celebrities and media companies with live video during today’s massive shift in how we communicate; the future for live social video from a product and content perspective; how TV and live social video coexist; how to deliver the greatest value to your audience and ecosystem utilizing live social video and opportunities and challenges that result from live video.