presented by Lilly Trials

The Future of Research: Capabilty or Culture

Mar 12, 2017 | 11:00am – 12:00pm
#newmeds
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The Future of Research: Capabilty or Culture

Every medicine today was made available because people took part in clinical trials. Participation and awareness remains low, yet the future of our health depends on new medical advancements. Is it technology and data that will pull us up, or must we rely more heavily on culture change - and not just of scientists, but the general public as well?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Health