AR: Bringing the Magic Back to Gaming

Mar 17, 2017 | 5:00pm – 6:00pm CT
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AR: Bringing the Magic Back to Gaming


Brian Crecente


Jeri Ellsworth


Augmented reality will be the next format to unlock the magic of modern day gaming. Jeri Ellsworth, Co-founder of castAR will discuss the state of AR in a post-Pokemon GO world, redefining social gaming in the digital age, lessons learned in hardware and software development and why gaming is the perfect entry point for mass market adoption of AR technology.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge, Gaming Wristband
Format: Dual
Event Type: Session