Fitness & Fashion: Creating and Scaling Lifestyle Brands

Mar 14, 2017 | 12:30pm – 1:30pm
#FitToScale
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Fitness & Fashion: Creating and Scaling Lifestyle Brands

Speakers

Julia Boorstin

CNBC

Ten years ago, who knew that a twenty-something could take on Nike and Lululemon and redefine the way people think about activity with an up-and-coming activewear company? Outdoor Voices Founder and CEO Tyler Haney is defying convention as she builds her lifestyle brand, tapping into a surge of interest in health, wellness, and people moving their bodies because it's fun and it feels good. Join Tyler, with CNBC’s Julia Boorstin, to discuss how she has overcome obstacles, reached incredible milestones, and taken huge strides in building Outdoor Voices into the next great activewear brand.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Artist Wristband, Film Badge
Event Type: Session
Track: Health