Tickets Are Content

Mar 13, 2017

2:00pm – 3:00pm CT

As the live event marketplace evolves, tickets are becoming a powerful form of ‘content’ for rightsholders. This panel will provide insight on the strategies being used to market ‘tickets as content’ across a wide range of media platforms to engage with new and existing fans.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Brendan Donohue
Brendan Donohue

NBA 2K League

photo of Kathryn Kai-ling Frederick
photo of Jesse Lawrence
photo of Mike Shaw
Mike Shaw


Primary Access
Music Badge
Platinum Badge
Artist Wristband
Film Badge
Interactive Badge