#sportstix

Tickets Are Content

Mar 13, 2017

2:00pm – 3:00pm CT

As the live event marketplace evolves, tickets are becoming a powerful form of ‘content’ for rightsholders. This panel will provide insight on the strategies being used to market ‘tickets as content’ across a wide range of media platforms to engage with new and existing fans.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Brendan Donohue

NBA 2K League

Mike Shaw

Groupon

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Sports

Level:

Intermediate