#sportstix
Tickets Are Content
As the live event marketplace evolves, tickets are becoming a powerful form of ‘content’ for rightsholders. This panel will provide insight on the strategies being used to market ‘tickets as content’ across a wide range of media platforms to engage with new and existing fans.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Brendan Donohue
NBA 2K League

Kathryn Kai-ling Frederick
Ticketmaster

Jesse Lawrence
TicketIQ

Mike Shaw
Groupon
Details
Primary Entry: | Music Badge Platinum Badge Artist Wristband Film Badge Interactive Badge |
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