Tickets Are Content


As the live event marketplace evolves, tickets are becoming a powerful form of ‘content’ for rightsholders. This panel will provide insight on the strategies being used to market ‘tickets as content’ across a wide range of media platforms to engage with new and existing fans.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Intermediate