Tickets Are Content
As the live event marketplace evolves, tickets are becoming a powerful form of ‘content’ for rightsholders. This panel will provide insight on the strategies being used to market ‘tickets as content’ across a wide range of media platforms to engage with new and existing fans.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Brendan Donohue
NBA 2K League
![photo of Kathryn Kai-ling Frederick](https://img.sxsw.com/2017/presenters/272211.jpg)
Kathryn Kai-ling Frederick
Ticketmaster
![photo of Jesse Lawrence](https://img.sxsw.com/2017/presenters/296025.jpg)
Jesse Lawrence
TicketIQ
![photo of Mike Shaw](https://img.sxsw.com/2017/presenters/271435.jpg)
Mike Shaw
Groupon