Alt Radio: Balancing Discovery vs Playing the Hits


Mike Henry

Paragon Media Strategies

Mike Kaplan

Clear Channel



Despite the myriad tools at our fingertips to "discover" new music, the Commercial Alternative format failed to break more than a handful of artists, particularly in the past year. How do stations, programmers, and DJs find new music and actually play it? We’ll discuss micro options like “Download Discovery” features, specialty & locals-only shows, battles of the band, but also the bigger obvious ways like simply listening to your audience more and seeking out great music personally.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate