Alt Radio: Balancing Discovery vs Playing the Hits

Mar 17, 2017

3:30pm – 4:30pm CT

Despite the myriad tools at our fingertips to "discover" new music, the Commercial Alternative format failed to break more than a handful of artists, particularly in the past year. How do stations, programmers, and DJs find new music and actually play it? We’ll discuss micro options like “Download Discovery” features, specialty & locals-only shows, battles of the band, but also the bigger obvious ways like simply listening to your audience more and seeking out great music personally.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Mike Henry

Paragon Media Strategies



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