From multi-touchpoint services to multi-channel digital products, the experiences we design are getting extremely complex. To deliver the holistic experiences users want, we must ensure that what a customer interacts with—the front stage—seamlessly connects with operations—the backstage. Service blueprints are a versatile tool that help visualize and orchestrate both the customer experience and the operations that support it. We'll explore how they can be used to document the current state of an experince, work with multi-functional teams, and plan for the future.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.