This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Creating content for a new website is difficult. It takes careful thought and diligent planning to produce a website that effectively targets your ideal audience and gets results. It can be overwhelming! This workshop is designed to walk you through the process of creating website content that meets your business goals. The session will start by discussing how to determine your unique value proposition and ideal customer personas. Then you'll learn how to map out an organized site structure, determine what content needs to be created and how to leverage existing content. Building on that, you will then learn about methods for writing new content that is engaging and evokes action.