#adaptwithdata

From Mass Adoption to Mass Adaptation

Date TBA

With the era of mass adoption for mobile games behind us, and the era of mass adaptation ahead of us, we are moving beyond the first business models that rewarded the early movers in mobile, to now have a more diverse set of of options for app discovery and monetization. Join Alexis Fritzsche, App Ads Platform product lead at Google, to hear a view of the monetization, targeting and discovery tools for building games businesses in 2017. Alexis will walk through specific examples of how games teams are using acquisition and monetization data at the very earliest stage of game design to build long-sustaining communities.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Film Badge
Interactive Badge
Gaming Wristband
Format:

Solo

Type:

Session

Track:

SXSW Gaming

Level:

Intermediate