Finding Female Empowerment Through Authenticity

Mar 13, 2017 | 1:00pm – 1:30pm CT
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A mother of two loud, messy, freckled, and amazing daughters, Kate T Parker began taking pictures of them in everyday life – biking, playing soccer, discovering tide pools – and quickly came to realize the images that most resonated were ones where they were being their true, authentic selves. This morphed into a photography series “Strong is the New Pretty,” which went viral in 2015 and has lead to collaborations with brands such as Kellogg’s, Athleta, Oxygen, and Girls on the Run.

Through her work both with brands and as a professional photographer and former advertising producer and writer, Kate T Parker aims to inspire girls and women to be their best selves - to challenge and test their limits, to nurture their curiosity and intellect, to find strength in being creative and kind, in bold displays of anger and joy, and in quiet determination. And it is this vision that she brings to her work with brands, helping them find an authentic, unexpected, and disruptive vision that will resonate with consumers by challenging their expectations and making them realize what they actually want.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Book Reading
Event Type: Session
Level: Beginner