‘Good is the New Cool’ explores the seismic shift in cultural values taking place today - where doing ‘Good’ has become ‘Cool’. The book tracks a new generation of leaders who believe that using their talents, creativity and resources to impact the greater good is the coolest thing they could do - and that everyone can find a way to get involved.

‘Good is the New Cool’ explores the seismic shift in cultural values taking place today - where doing ‘Good’ has become ‘Cool’. The book tracks a new generation of leaders who believe that using their talents, creativity and resources to impact the greater good is the coolest thing they could do - and that everyone can find a way to get involved. Interviewees include music managers like Scooter Braun (Justin Bieber, Kanye West) and Bobby Campbell (Lady Gaga) as well as marketers from brands such as The Honest Company, Zappos and Citibank who are finding new ways to ally themselves with each other to create bold new models for social impact that go far beyond conventional CSR or Cause Marketing. From in-depth interviews and research, it distills these learnings down to seven Key principles that anyone in any organization can follow.