In a follow up to the SXSW 2016 Elephant in the Valley Keynote, the Elephant on Madison Avenue Featured Session will discuss sexual harassment and gender bias in the advertising industry and how it compares to tech.
The results of The Elephant in The Valley shed light on some of the conscious and unconscious biases that women in tech experience on a daily basis. After hearing about the research at last year’s SXSW Keynote, The 3% Movement decided to run a similar study to gauge how women in advertising (and especially in creative fields) are experiencing these biases. In this panel we will share some of the results from Elephant on Mad. Avenue and have a conversation about what agencies and the industry as a whole are doing to ensure more women get promoted and thrive in the agency environment. We will also consider how Silicon Valley compares to Madison Avenue for women in these industries.