Presented by MediaPost

You’re On: Marketing Into the Live Video Stream

Mar 11, 2017

3:30pm – 4:30pm CT

We’re all broadcasters, now! After years of pushing on demand time-shifting, digital media mavens are pushing live video across all social platforms as the must-do channel. The allure is great. Through this emerging parallel TV channel, brands can reach their younger, mobile, connected audiences with visual storytelling at the drop of a device alert. But going live and real-time has not always been a safe or even scalable environment for marketers. So who has done it well already, and what can we learn from them about the new shape of a brand’s video strategy?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Farrah Bezner

Mondelez International

April Grohmann

The Honest Company

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