Presented by MediaPost

Is VR/AR The New Storytelling… Or The Old 3D?

Mar 11, 2017

11:00am – 12:00pm CT

Virtual and Augmented Reality let consumers live in your brand. Virtual test drives, augmented roller coaster rides, 360-degree travel previews, mixed reality, enhanced sports viewing – all cool as hell, no doubt. But are such isolating, gadget-dependent immersions practical, scalable new vehicles for marketers. How do these immersive, augmented experiences do more than blow a handful of minds here and there and actually become part of a marketing plan? Is this really a new kind of storytelling or a fast-fading bright-shiny object… 3D TV revisited?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Connie Garrido
photo of Michael Miller
photo of John Moon
John Moon

Honda R&D Americas Inc

photo of Matthew Zymet
Matthew Zymet

National Geographic Channel

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