presented by: MediaPost

Is VR/AR The New Storytelling… Or The Old 3D?

Virtual and Augmented Reality let consumers live in your brand. Virtual test drives, augmented roller coaster rides, 360-degree travel previews, mixed reality, enhanced sports viewing – all cool as hell, no doubt. But are such isolating, gadget-dependent immersions practical, scalable new vehicles for marketers. How do these immersive, augmented experiences do more than blow a handful of minds here and there and actually become part of a marketing plan? Is this really a new kind of storytelling or a fast-fading bright-shiny object… 3D TV revisited?

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced