Presented by MediaPost
Is VR/AR The New Storytelling… Or The Old 3D?
Virtual and Augmented Reality let consumers live in your brand. Virtual test drives, augmented roller coaster rides, 360-degree travel previews, mixed reality, enhanced sports viewing – all cool as hell, no doubt. But are such isolating, gadget-dependent immersions practical, scalable new vehicles for marketers. How do these immersive, augmented experiences do more than blow a handful of minds here and there and actually become part of a marketing plan? Is this really a new kind of storytelling or a fast-fading bright-shiny object… 3D TV revisited?
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
![photo of Connie Garrido](/vite/assets/person-placeholder-edu-fS1N5G6a.png)
Connie Garrido
EnPlay
![photo of Michael Miller](https://img.sxsw.com/2017/presenters/284690.jpg)
Michael Miller
Humana
![photo of John Moon](/vite/assets/person-placeholder-edu-fS1N5G6a.png)
John Moon
Honda R&D Americas Inc
![photo of Matthew Zymet](/vite/assets/person-placeholder-edu-fS1N5G6a.png)
Matthew Zymet
National Geographic Channel