presented by Choose San Antonio

B2A Marketing: Selling to the New AI Consumer

Mar 11, 2017 | 11:00am – 12:00pm CT
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Speakers

Pooja Badlani

L2 Inc

Cory Clarke

VSA Partners

Increasingly the power of making decisions is being delegated to algorithms and “bots”. From self-driving cars to robo-traders, people are more-and-more comfortable allowing software to make critical day-to-day decisions. As comparison shopping tools, automated personal shoppers, and shopping bots mature purchase consumer purchasing decision-making power rapidly being ceded to algorithms, requiring that we completely reframe the marketing industry. To put it another way, the AI robot overlords are coming, and they have credit cards. This panel will discuss the potential implications and methods of a B2A marketing and the industries most likely to see an impact.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session