With the speed in which the influencer landscape is changing, tastemaker content and their collaborator relationships need fast metrics for fast measurables. Follower totals alone may dictate a commanding social footprint, but strategy equals serious revenue for both sides of brand partnerships – with quantifiable legitimacy as a kick-ass side-note. The new school of digitally-savvy influencers are moving product for brands via the perfect balance of authenticity and real results. To make things even more interesting, the launch of Instagram’s “tap to view” threatens to dismantle the dynamic between brands and influencers. So what will be the lay of the land for 2017?
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