"Krista Neuhaus is Senior Director of Digital Brand Marketing for kate spade new york. She joined the company in May 2015 and leads brand strategy for all digital channels, including social platforms, influencer partnerships, paid media and new innovation.
Krista began her career at a start-up digital agency in New York as a Senior Account Manager, working with an array of fashion clients in the early stages of online marketing. After obtaining her MBA in brand marketing, she led digital marketing for Barbie at Mattel, including content strategy for Barbie.com across 32 markets and running the brand’s own MMO, Barbie Girls. In 2011, her role expanded to overseeing digital marketing for all Mattel brands and in 2013, she transitioned to the role of Senior E-Commerce Manager, running the company’s direct-to-consumer online business. "
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.