presented by Decoded Fashion

Invisible Marketing: AI Will Transform Your Brand

Mar 12, 2017 | 11:00am – 12:00pm CT
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In the next 12 months we’ll see an explosion of innovation in marketing as nascent AI, chatbot, and context-aware tech begins to mature. The world this innovation is creating is one where advertising and branding is increasingly invisible. Far from resisting this, brands should want to disappear: the more seamlessly you’re integrating into consumers' everyday lives, the more effective you’ll be at targeting their needs and anticipating their intentions. The result? You become as indispensable to them as Google Maps or Snapchat.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Solo
Event Type: Session
Track: Style
Level: Advanced