Presented by Decoded Fashion

Invisible Marketing: AI Will Transform Your Brand

Mar 12, 2017

11:00am – 12:00pm CT

In the next 12 months we’ll see an explosion of innovation in marketing as nascent AI, chatbot, and context-aware tech begins to mature. The world this innovation is creating is one where advertising and branding is increasingly invisible. Far from resisting this, brands should want to disappear: the more seamlessly you’re integrating into consumers' everyday lives, the more effective you’ll be at targeting their needs and anticipating their intentions. The result? You become as indispensable to them as Google Maps or Snapchat.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Christian Ward
Christian Ward

Stylus Media Group

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