presented by: Decoded Fashion

Faces & Digital Spaces: Transforming Beauty

Mar 12, 2017


Fay Cowan

Decoded Fashion

Swan Sit

Revlon/Elizabeth Arden

Moj Mahdara

BeautyCon Media

Tech is changing the beauty world: from algorithms that mix the perfect makeup blend through to augmented reality apps and crowd-sourced beauty products. With so much experimental innovation going on, it’s fair to say that the business of beauty + tech is truly booming right now - and it's a boom that sees no sign of quieting down. The consumer appeal is endless: with experience, engagement and personalisation all on offer at a friendly luxury price-point. But what are the specific benefits for brands beyond marketing - and how are the leaders in this digital space continuing to make headway? Join this session to learn more about what’s happening now for beauty in the face of technology.

Primary Access: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Sessions
Track: Style
Level: Advanced