Presented by MediaPost

Talk to the Brand: Bots & the Chatty Marketer

Brands want to talk to you…or at least their bots do. As mobile messaging platforms become the new face of social, marketers are looking to the high tech of AI and machine learning to seem more human to customers. But what happens when brands want to be your robotic valet, your mechanical friend? How does conversational marketing change the “relationship” between consumer and brand, if at all? Is the marketing bot trend really serving customers better through more personalized and personable interactions? Or is it just another transparent ploy by marketers to be the branded best bud that consumers really don’t need?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Stephanie Hay

Capital One

Chris McCann

1-800-Flowers.com

Sam Olstein

GE Corporate

Fred Schonenberg

VentureFuel

Details

Primary Entry:
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Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Advanced