presented by Decoded Fashion

Get Real: What’s the Point If It Doesn’t Drive ROI

Date TBA
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Nimay Parekh


Michelle Sadlier

John Vary

John Lewis PLC

Kate Walmsley

Everyday, we’re inundated with news stories telling us about social media and technology’s impact on the industry. But is technology really driving the most important thing here: the sales? As the fashion and beauty industries continue to make numerous mistakes in the digital era, we must address key challenges to evolve and drive growth. Brands must look to close the gap between tech and revenue by looking inwards to educate and innovate. Let’s build future facing businesses that will stand the test of time.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Style
Level: Advanced