presented by: Bazaarvoice

Is Authenticity in Advertising Possible?

Date TBA

Speakers

Graham Harris

Bazaarvoice

Ja Rule

Fyre Media

Richard Guest

Tribal Worldwide

Join this panel for a discussion on authenticity in advertising and the ways to create authentic connections with your target audience. Speakers will chat about what it means to be authentic with regard to both data and content – including the methodologies to find the right audience while they are truly in-market, and how to leverage authentic consumer generated content to enhance the user experience.

Primary Access: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner