presented by Bazaarvoice

Is Authenticity in Advertising Possible?

Mar 11, 2017 | 3:30pm – 4:30pm CT
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Jennifer Dalipi


Graham Harris


Ja Rule

Fyre Media

Join this panel for a discussion on authenticity in advertising and the ways to create authentic connections with your target audience. Speakers will chat about what it means to be authentic with regard to both data and content – including the methodologies to find the right audience while they are truly in-market, and how to leverage authentic consumer generated content to enhance the user experience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner