#BVatSXSW

Presented by Bazaarvoice

The Moral Code of Pay-to-Play Marketing

Mar 11, 2017

11:00am – 12:00pm CT

With brands shifting their advertising and earned media dollars toward content marketing, and more companies incentivizing and activating influencers to help tell their stories, is the “pay to play” business model starting to do more harm than good? How do companies continue to find new, creative ways to reach and engage their audiences while maintaining authenticity? This panel will explore the moral and ethical use of sponsored brand content in advertising, social influencer marketing, and consumer-generated content. In the end, are consumers ultimately paying the price?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Yuyu Chen

Digiday

Liz Giel

Carmichael Lynch

Loran Gutt

Bazaarvoice

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Beginner