In the constantly-evolving video game industry, the balance between the needs of gameplay vs the very human want of emotional connectivity via story is an ongoing challenge for both developers as well as players. Does gameplay take precedent over a good story? Can a great story save a bad player experience? Do the two aspects ever live in harmony? Leading members of both the gaming, as well as TV/film industry will debate these and other points related to the growing importance of story and character in traditional, as well as forward-looking gaming execution.