Presented by Leafly

Mainstream But Muted: How to Market Legal Cannabis

Mar 14, 2017

2:00pm – 3:00pm CT

Due to the burgeoning cannabis industry's legal regulations, marketing to new audiences can be a challenge.

Join this session to learn how cannabis companies can navigate around advertising restrictions and leverage the power of influencers, celebrities, and strategic partnerships to reach new audiences and grow brand awareness and affinity.

This session will help you understand how to identify high-profile industry contacts and create a measurable program around these connections to drive more sales, buzz, and larger growth.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kayla Cook
Kayla Cook

Privateer Holdings

photo of Adrian Farquharson
Adrian Farquharson

MARY Magazine

photo of Berrin Noorata
Berrin Noorata

Marley Natural

photo of Meg Owen
Meg Owen


Primary Access
Music Badge
Platinum Badge
Artist Wristband
Film Badge
Interactive Badge