presented by: Baylor Scott & White Health

Doctoring Up Your Social Media Advocacy

Date TBA
Doctoring Up Your Social Media Advocacy


Jacob Sloan

Baylor Scott & White Health

Lee Aase

Mayo Clinic

Skye Clarke

Baylor Scott & White

When activated employees share brand content, organizations see an exponential leap in overall engagement, increased exposure to new audiences, and almost 24 times more shares. But what if your employee audience is constantly mobile, distributed, and providing life-saving care to patients? This panel will reveal key takeaways from physician and employee engagement initiatives taking place at Baylor Scott & White Health and Mayo Clinic and how each leveraged their size and physician influencers to build brand loyalty internally and externally, including how each organization got buy-in from their medical staff and leadership and what tools have been most effective.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Artist Wristband, Film Badge
Format: Panel
Event Type: Session
Track: Health
Level: Beginner
Online: Website Slides