When activated employees share brand content, organizations see an exponential leap in overall engagement, increased exposure to new audiences, and almost 24 times more shares. But what if your employee audience is constantly mobile, distributed, and providing life-saving care to patients? This panel will reveal key takeaways from physician and employee engagement initiatives taking place at Baylor Scott & White Health and Mayo Clinic and how each leveraged their size and physician influencers to build brand loyalty internally and externally, including how each organization got buy-in from their medical staff and leadership and what tools have been most effective.