Enthusiasm vs. Influence: The Power of Community

Date TBA


Amy Cotteleer


Giana Lauren

Mara McCune

elf Cosmetics

Ashley Vera

As more and more mega stars break out on YouTube and Instagram – acquiring agents, first class rights, and six figure contracts, there is an underlying current of everyday enthusiasts that are making an impact on their communities. These microinfluencers are not to be underestimated. Their passion, power of persuasion, and pure energy when rallied around a cause or community can be as inspiring as any single influencer. Join us for a behind-the-scenes conversation with e.l.f Cosmetics on its strategy to involve and empower a spectrum of online voices to help inform the brand’s innovation and ultimate success.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session