Do you really know your customer? Like really know them? You probably do, you just don't know it yet.
There is no bigger challenge for brands then how to engage consumers about content and information that really matters. It is dependant on an intimate relationship involving specific information, hidden in small data breadcrumbs, that will define their taste and interests. It can be extremely intimidating to figure out, but not impossible.
We will contextualize this challenge and also explain how achievable it is for brick-and-mortar brands by showcasing the approach and great results achieved via a big-data, location based solution that forever changed their physical consumer experience.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.