Bethany Biron

Digiday

Bethany Biron is a retail and fashion reporter at Glossy, part of Digiday Media. She covers how the retail industry is adapting to emerging technologies and identifying new ways to leverage online platforms to sell products and engage consumers. These evolving technologies run the gamut from smart fabrics and integrated wearables to innovative e-commerce capabilities that alter the way retailers and designers have traditionally operated.

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