#StandUP

Presented by Upworthy

How Brands Do Well By Doing Good

Mar 15, 2017

3:30pm – 4:30pm CT

In the wake of a regressive political landscape, we see America's most admired brands taking strong, values-based stances. Some are motivated by a workforce activated or threatened, others by conscious consumers, and still more by bottom-line impact on global supply chains. Ben Goldhirsh, co-CEO and co-founder of GOOD and Upworthy, the newly merged social impact media company, brings together corporate leaders to discuss how brands are responding to their stakeholders and customers in this tumultuous time. What does brand management, employee engagement, and public affairs look like today? How does the new political environment challenge the global marketplace?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Michal Rosenn

Kickstarter PBC

Kim Rubey

Airbnb

Details

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Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Advanced