Is Anyone Paying Attention to Your Content?

Digital advertising is becoming confusing. We produce and promote more content than ever, but are unsure of our ability to grab audience attention. Advertisers produce a variety of content, distribute it everywhere and use programmatic technology to target/re-target content. With content, media, and technology armament at their disposal, are advertisers getting their audiences’ attention? How do you define/measure attention? And can one count on attention for predictable business results? This presentation will discuss ATTENTION as a new metric for content advertising and show how SHARE OF ATTENTION, measured across digital/social channels, is a better predictor of profitable behaviors.