presented by: Visible Measures

Is Anyone Paying Attention to Your Content?

Date TBA
Is Anyone Paying Attention to Your Content?

Speakers

Seraj Bharwani

Visible Measures

Shruti Tiwari

SapientRazorfish

Adam Naide

Cox Communications

Digital advertising is becoming confusing. We produce and promote more content than ever, but are unsure of our ability to grab audience attention. Advertisers produce a variety of content, distribute it everywhere and use programmatic technology to target/re-target content. With content, media, and technology armament at their disposal, are advertisers getting their audiences’ attention? How do you define/measure attention? And can one count on attention for predictable business results? This presentation will discuss ATTENTION as a new metric for content advertising and show how SHARE OF ATTENTION, measured across digital/social channels, is a better predictor of profitable behaviors.  

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Artist Wristband, Film Badge
Format: Panel
Event Type: Session
Level: Beginner