Efrain Ayala is the North America and Europe practice lead for social media and mobile strategy at RB (formerly Reckitt Benckiser) for brands such as Lysol, Mucinex, KY, Air Wick, Clearasil and the rest of the diverse home and healthcare portfolio. Previously, he lead digital and social strategy for the Chicago office of Ogilvy & Mather’s largest account, SC Johnson. In addition he has also delivered global social media programs for Berkshire Hathaway owned The Pampered Chef. Efrain takes his experience and knowledge to give back by regularly appearing as a guest lecturer covering Social Media and Creative as an advisory board member of the business school at his alma mater and guest lecturer at New York University Stern School of Business.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.