Guiding an Iconic Travel Brand in the Digital Age
How can an iconic travel brand with a history rooted in publishing meet the demands of the digital age without losing its identity? This is the challenge facing Lonely Planet and leading the transformation is CEO Daniel Houghton. While most young leaders are running fast-paced tech start-ups, creating their own structures and process, the then 24-year-old Houghton was tasked with tackling the antithesis of this when he was appointed CEO of a decades-old venerable business. Daniel will share the challenges encountered and lessons learned as Lonely Planet shifts to a flexible business model to meet the rapidly changing needs of modern travelers and evolve this much loved travel brand.
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