Unlocking the Brain’s Full Potential in Athletics

Mar 11, 2017 | 2:00pm – 3:00pm CT
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Unlocking the Brain’s Full Potential in Athletics

Dedicated athletes constantly seek out new options to amplify their training routines. From sports nutrition to activity trackers and cryotherapy, technology has enabled athletes to steadily improve their physical performance. The next frontier of sports tech is stimulating the neuronal pathways between the brain and the body. By stimulating the control center of the body, the motor cortex, practice becomes more meaningful. "Muscle" memory is built faster because the motor cortex is put in a state of hyperlearning. A panel will talk about how priming the brain for training and motor learning can bring athletes closer to their genetic potential.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Beginner