Using Data to Discover the Next Big Thing

Mar 15, 2017

3:30pm – 4:30pm CT

Identifying the next big hit used to be based on the taste and intuition of a select few – but no longer. Ticketmaster will lead a panel of music, media and tech industry insiders to showcase emerging artist programs and how they are using data to predict the next big thing. We will cover many different programs in the market now, the benefits they provide, and the trajectory of artists they feature. The panel will delve into key metrics analyzed by programs like Ones to Watch and New Music Favorites, giving artists, their teams, and fans insight into what it takes to be identified as a promising new act, and how these programs can help them accomplish their goals.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jacob Fain
Jacob Fain

Sony/ATV Music Publishing

photo of Shane Tobin
photo of Ben Weeden
Ben Weeden

House of Blues Entertainment

photo of Zeeshan Zaidi
Zeeshan Zaidi


Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge