Kimbal Musk on Trust: The Currency of Our Generation

Date TBA
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Amy Farley

Fast Comany

Kimbal Musk

the Kitchen

The ability of consumers to uncover truth and authenticity in seconds with the help of the Internet is creating incredible opportunities in the food industry. Kimbal Musk, cofounder of The Kitchen, a family of businesses working in tandem to bring #realfood to everyone, will discuss how farmers, consumers, and companies are demanding and delivering trust in real food. He will shed light on how we, as a nation, can bring trust back to the table.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Event Type: Session
Track: Food