Online activists, progressive content producers, creatives, and publishers invest millions to produce the next big viral moment. While getting clicks and likes is great - what’s the next step? If we want to move people beyond the share, change hearts and minds and even impact change, we need better strategies to engage audiences and move them to action. This panel will discuss how we can create better content that connects with people and moves them to action. A lifelong media activist and digital content strategist share the secrets to success with not just creating accessible and shareable content but how to get people offline and taking action.