Hey world, there’s a new kid on the block. Generation Z doesn’t know a world without wifi, and will be the most educated and most diverse generation to date. There is no doubt that Gen Z is changing the conversation and this election proved what a crucial role young people play in our country. Hear how young advocates from Standing Rock to Baltimore galvanize their peers and what marketers must understand about Gen Z to communicate authentically.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.