How New Media is Redefining the Meaning of Luxury

Mar 13, 2017 | 11:00am – 12:00pm CT
#newluxury
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Speakers

Maxine Bédat

ZADY

Jonathan Cheung

Levi's

How will millennials embrace the business of luxury — and what that term means in their lives — in an ever unpredictable social and economic climate? Is modern luxury still contingent on lofty price tags and "status" labels, and if so, why are some of today's most covetable brands more affordable and personal than ever? Christene Barberich, co-founder and Global Editor in Chief of Refinery29, will lead a discussion on the evolving link between brands and the millennial consumer, speaking with Jonathan Cheung, Levi's Head of Design, and Maxine Bedat, founder of Zady, who will each provide a unique perspective on how two pivotal, future-facing brands are redefining luxury.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Artist Wristband, Film Badge
Format: Panel
Event Type: Session
Track: Style
Level: Advanced