Jonathan Cheung

Head of Design

Jonathan has been with Levi’s® since 2009 and since July 2013 has been the Head of Global Design for Men’s & Women’s Levi’s®. Most recently Jonathan served as a Vice President of Men’s Merchandising and prior to that was the Design Director for Levi’s® Made & Crafted line in Amsterdam.

Previous to joining Levi’s®, Jonathan worked with two fashion legends, Franco Moschino and Giorgio Armani in Milan. Between working at Armani Jeans and Moschino Couture, Jonathan created the first jeans line for Iceberg.

Jonathan graduated from one of the world’s leading design colleges, Kingston School of Fashion with First Class Honors in Fashion Design. Jonathan has more than 25 years of Men’s & Women’s design experience. He has led creative teams in 6 countries and in 3 languages (English, Cantonese and Italian). He currently resides in Mill Valley, California surrounded by hummingbirds, lemon trees and Mount Tam, his wonderful wife Zoe and their children Mila and Caspar.

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