Media trailblazer Jen Glantz, founder of Bridesmaid for Hire, a business started from a Craigslist ad that went viral in 2014, will present on how to break into an industry with alternative strategy.

The session will include a 10-step strategy of how to use alternative marketing and a self-executed public relations strategy to break into an industry that you've never worked in before.

Jen Glantz will also share the secrets behind how she launched her business after she made a Craigslist Ad go Viral and she'll read excerpts from her new book, "Always a Bridesmaid (For Hire)", published by Simon and Schuster on February 7th, 2017.