Healthcare costs are a leading cause of personal bankruptcy in the United States. Even simple medical decisions can create tremendous out-of-pocket costs for patients. In this interactive session, physician-experts will show how patients can talk to doctors about costs – and why they should. The panel will illuminate ways to ensure care is safe, effective, human-centered, AND affordable. Video vignettes will spark discussions about barriers and strategies for addressing costs during clinical visits. And the audience will brainstorm leading-edge tech and data tools to help clinicians and patients have these conversations effectively, while the presenters will highlight emerging solutions.