Selling Out: Anti-Oppressive Queer Style Marketing

Mar 12, 2017 | 4:00pm – 5:00pm
Selling Out: Anti-Oppressive Queer Style Marketing

Speakers

Peche Di

Trans Models

Sara Geffrard

A Dapper Chick

Queer visibility in mainstream fashion is often presented on platforms that cause harm to the queer community, such as those that erase diverse identities or support anti-LGBTQ legislation. Mainstream fashion has been increasingly leveraging the digital networks of out LGBTQ fashion entrepreneurs to reach queer markets. Should queer style entrepreneurs lend their talents to mainstream platforms to change the industry from within? If so, how can they earn profit while delivering positive social justice messages to transform imperfect platforms and how can mainstream fashion develop anti-oppressive marketing to better support the community? Is it possible to sell OUT without "selling out?"

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Style
Level: Beginner