Selling Out: Anti-Oppressive Queer Style Marketing

Mar 12, 2017 | 11:00am – 12:00pm CT
See more events tagged:
Selling Out: Anti-Oppressive Queer Style Marketing


Peche Di

Trans Models

Anita Dolce Vita


Casey Legler


Queer visibility in mainstream fashion is often presented on platforms that cause harm to the queer community, such as those that erase diverse identities or support anti-LGBTQ legislation. Mainstream fashion has been increasingly leveraging the digital networks of out LGBTQ fashion entrepreneurs to reach queer markets. Should queer style entrepreneurs lend their talents to mainstream platforms to change the industry from within? If so, how can they earn profit while delivering positive social justice messages to transform imperfect platforms and how can mainstream fashion develop anti-oppressive marketing to better support the community? Is it possible to sell OUT without "selling out?"

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Style
Level: Beginner