Proven Approaches to Film Impact Campaign Design

Mar 15, 2017

3:30pm – 4:30pm CT

Seasoned film impact producers will share scalable strategies for designing and implementing screening campaigns that reach diverse audiences and contribute to sustained impact. Using case studies from films that have broadcast on PBS, we’ll discuss how to leverage a national release to attract and engage influencers and partners — and mobilize them for events IRL and online. Emphasizing event strategy, you’ll learn how The Black Panthers: Vanguard of the Revolution integrated cultural touchpoints like #BlackLivesMatter and Beyoncé into its campaign, and how the The Homestretch brought together federal agencies and policymakers to advance solutions-oriented dialogue on homelessness.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Sonya Childress
Sonya Childress

Firelight Media

photo of Daniel Moretti
photo of Amy Shaw
Amy Shaw

Nine Network of Public Media

photo of Erin Sorensen
Erin Sorensen

Third Stage Consulting

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Film Badge
Interactive Badge