Seasoned film impact producers will share scalable strategies for designing and implementing screening campaigns that reach diverse audiences and contribute to sustained impact. Using case studies from films that have broadcast on PBS, we’ll discuss how to leverage a national release to attract and engage influencers and partners — and mobilize them for events IRL and online. Emphasizing event strategy, you’ll learn how The Black Panthers: Vanguard of the Revolution integrated cultural touchpoints like #BlackLivesMatter and Beyoncé into its campaign, and how the The Homestretch brought together federal agencies and policymakers to advance solutions-oriented dialogue on homelessness.